Your partner in building a thriving commercial real estate business through strategic solutions.
Commercial real estate agents are wired to hustle. The long hours, the constant networking, the high-stakes dealmaking—it’s a grind many embrace. But hustle without systems can only take you so far. When the chaos starts to outweigh the wins, most agents reach a crossroads: keep scrambling or start scaling. That’s why the Agent Accelerator Program was built: to help commercial real estate professionals install the frameworks, tools, and strategies they need to grow—with less burnout and more clarity.
In commercial real estate, you’re not just selling properties. You’re selling trust, expertise, and long-term value. And yet, too many agents still rely on outdated templates or one-size-fits-all marketing tactics. In today’s competitive market, strategic marketing isn’t just a luxury—it’s a growth engine. The Visibility Challenge in CRE Commercial real estate doesn’t operate like residential. Listings don’t go viral, and buyers don’t scroll through apps for a warehouse or office building. Instead, reputation, reach, and relevance win deals. That’s why standing out with sharp, tailored marketing is non-negotiable. You may be the best agent in your submarket, but if your presence doesn’t reflect that—digitally or in print—your competitors will get the first call. That’s not just a missed opportunity; it’s a missed relationship. Launch Commercial’s Marketing Engine At Launch Commercial, we deliver more than just attractive designs—we deliver marketing that performs. Our offerings are built to meet the demands of top-producing CRE agents: High-impact print materials – Custom flyers, OM/BOV reports, brochures, postcards, and business cards that reflect your expertise and professionalism. Whether pitching to investors or promoting a new listing, these materials build tangible credibility. Strategic digital campaigns – From “Just Listed” emails to branded video posts and lead-nurturing drip sequences, our team knows how to turn exposure into qualified leads. Digital strategy isn’t just about posting—it’s about consistency and targeting the right audience. Custom branded assets – We build logos, websites, pitch decks, value proposition one-pagers, and style guides that turn your identity into a magnet for business. These assets not only attract but also retain attention in a noisy market. Everything we deliver is bespoke, aligned with your goals, and executed with speed. Why It Works Professionally branded assets and targeted campaigns: Build instant credibility with investors, developers, and tenants. Boost referral value by reinforcing past clients’ confidence in your services. Open doors to off-market conversations that never make it to public listing sites. Keep you top-of-mind , nurturing awareness even when prospects aren’t ready to transact. Provide a repeatable marketing system that doesn't rely on your availability or bandwidth. In short: we turn marketing from a reactive afterthought into a proactive lead engine. Agent-Centric, Not Template-Driven CRE agents aren’t generalists—they’re specialists. Whether you’re focused on retail, industrial, or office, your marketing should reflect your niche, your geography, and your value. That’s why our team operates more like a strategic partner than a vendor. We begin by understanding your core business goals: Are you trying to win more landlord reps? Attract more buyers to your listings? Break into a new submarket? From there, we create a strategy that addresses your positioning, visual identity, and messaging across all platforms. Our process includes: A Brand Discovery Session to clarify your voice, audience, and goals. A Campaign Plan with timelines and content breakdowns. Performance tracking for key channels like email, social, and lead capture forms. This approach helps our clients scale their brand in weeks—not months. Actionable Tip If your marketing materials don’t clearly communicate your value in 7 seconds, it’s time for a change. Ask yourself: Would you inquire based on your own flyer? Better yet—send your current marketing to a friend outside the industry. If they can’t explain what you do or who you help, you’ve got a clarity problem, not a design problem. Common Mistakes We Help Fix Many agents come to us after trying to piece together their marketing using a mix of freelancers, DIY tools, and generic templates. The result? Inconsistency, confusion, and missed opportunities. Some common red flags we fix: No cohesive brand identity across platforms Listings with low visual appeal Email campaigns with poor open rates Websites that fail to convert With Launch, you get a single point of contact and a professional team that handles it all. Ready to Market Like a Pro? Our marketing support is designed to convert—not just impress. Whether you're looking to create investor packets, run a digital campaign, or refresh your brand from the ground up, Launch Commercial delivers high-converting marketing with CRE credibility baked in. If you’re ready to elevate your brand, attract better leads, and compete at the top of your market—we’re ready to build your next campaign. Learn more at launch-cre.com/marketing
As we approach the midpoint of 2025, the U.S. economy is clearly entering a new phase. Growth is slowing, consumer behavior is shifting, and commercial real estate dynamics are evolving faster than ever. At Launch Commercial, we believe staying ahead of these shifts is not just an advantage — it’s a necessity. The U.S. economy is showing signs of a significant slowdown. GDP growth is projected to fall to 1.3% this year, a sharp decline from 2.8% in 2024, according to BNP Paribas. Unemployment is inching upward, with a 4.5% rate expected by year-end, based on forecasts from EY and Comerica. Consumer spending, particularly among middle-income households, is weakening, as discretionary expenditures continue to tighten. The post-pandemic expansion phase has concluded, and what lies ahead is a period of slower, more volatile economic growth. This raises an important strategic question for businesses and investors alike: Which sectors are most vulnerable to a contraction in consumer spending? Inflation and interest rates remain central themes in the 2025 economic narrative. Core inflation is expected to stabilize around 2.8%, according to the Federal Reserve, while the Federal Funds Rate is projected to hover near 3.9% throughout the year. Federal Reserve Chairman Jerome Powell noted, “The fight against inflation is not over, but our tools are properly calibrated.” With rates expected to remain elevated, a critical consideration is emerging: What are the potential risks of maintaining higher rates over an extended period? Trade policy developments are adding further complexity. As of April 2, 2025, the United States enacted comprehensive tariffs on Chinese and European imports. The immediate market response has been pronounced, with the S&P 500 down 6.5% year-to-date and the Nasdaq down 11%. The re-emergence of protectionist policies is fueling market volatility and forcing global economic recalibrations. Against this backdrop, investors and business leaders must ask: Which industries stand to benefit — and which may suffer — in the new trade environment? Consumer sentiment is continuing to weaken. Gallup’s Economic Confidence Index remains deep in negative territory at –22, while 53% of Americans report that their financial situation has worsened. This steady decline in consumer optimism is already reshaping purchasing patterns, investment strategies, and market forecasts. The question now becomes: How might declining consumer sentiment alter corporate investment and expansion strategies in the coming quarters? In commercial real estate, asset performance is diverging sharply by sector. Office vacancy rates are projected to rise to 24% nationally by 2026, according to CommercialEdge. In contrast, industrial properties remain resilient, with vacancy rates holding steady at around 4.7% based on NAIOP data. Meanwhile, multifamily rent growth is decelerating to an annual pace of 2.1%, according to Yardi Matrix. Spencer Levy of CBRE summarized the situation well, stating, “Commercial real estate is diverging faster than ever — survival now depends on asset type and market.” Looking ahead, an important question is surfacing: Are suburban retail centers and adaptive reuse projects poised to drive the next wave of CRE investments? Looking at the broader investment climate, the risk of recession has climbed to a 60% probability within the next 12 months, according to Bloomberg Economics. CRE investment activity is projected to decline by approximately 15% year-over-year, according to CBRE’s latest reports. As Treasury Secretary Janet Yellen noted, “The economy is not broken — but it is bruised.” Given the backdrop of slower growth, shifting consumer behavior, and rising recession risk, investors must weigh a critical decision: Should they prioritize liquidity preservation or pursue opportunistic acquisitions? The final takeaway for businesses and investors is clear. Resilience and adaptability will be critical differentiators in the months ahead. Those who manage liquidity with discipline will be better positioned than those who remain overleveraged. Informed, data-driven positioning — not guesswork — will define success in this evolving market. At Launch Commercial, we are committed to helping our clients navigate the complexities ahead. Stay strategic. Stay informed.