Celebrating Our Leaders: Big Moves at Keller Williams!

August 29, 2024

Keller Williams Realty, Inc. (KW), the world’s largest real estate franchise by agent count, has announced new executive appointments across its KW Commercial and KW MAPS Coaching divisions, as well as KW Cares, a 501(c)(3) public charity supporting KW associates and their families.


“Coaching is the bridge that allows us to move from where we are to where we want to be in our lives and careers.”


“We’re excited to announce the appointments of Cynthia Lee, Alicia Shepherd, Cody Gibson, and Rachel Tang, who are bringing immense value to our market centers and agents, ensuring our entrepreneurs thrive in the face of market headwinds,” said Mark Willis, president and CEO of KW.


“These high-caliber leaders are committed to our shared success and growth at Keller Williams,” said Willis. “In partnership with our agents, we are building careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.”


This fantastic developments at Keller Williams highlight the influence and leadership of Launch Commercial’s co-founders, Cynthia Lee and Alicia Shepherd.


Leadership in Action

Cynthia Lee, President, KW Commercial


Cynthia Lee has been appointed President of KW Commercial, the company's commercial real estate division. Lee will continue to execute the long-term strategy to grow and strengthen the KW Commercial brand. Since Q4 2021, she has served as the executive leader of strategy and growth at KW Commercial.


“Commercial agents can now dream big and achieve a life by design,” said Lee. “With us, agents go on a journey that maximizes their prosperity and productivity through unique training and live events, while fostering an atmosphere of accountability and the strong culture for which KW is known.”

Lee, a licensed broker and industry expert in franchising, holds the Certified Commercial Investment Member designation – the highest designation in commercial real estate – and oversees KW's largest market center commercial division.


“For decades, our commercial real estate industry has grappled with a quasi-inclusive environment and the lack of a comprehensive, ground-up training program,” said Lee. “We’re changing that.”


Alicia Shepherd, Vice President, KW Commercial


Alicia Shepherd, co-founder and CEO of Launch Commercial Real Estate Network, has been named Vice President of KW Commercial. In her new role, Shepherd will further develop and coordinate KW Commercial’s resources to cement its industry leadership in commercial real estate training.



“At KW Commercial, we can support any agent at any level of success,” said Shepherd.

“Agents no longer have to consider outdated institutional firms to give their businesses the most professional and competitive edge.”

Shepherd also serves as founder and lead trainer for Nucleus Commercial, a commercial real estate training firm, and head commercial coach for KW MAPS Coaching, KW's coaching division. Since Q4 2021, Shepherd has led the division of education and training at KW Commercial, coaching, mentoring, and training thousands of commercial practitioners to grow thriving businesses.


With their new roles, Cynthia Lee and Alicia Shepherd are poised to drive significant impact at Keller Williams Commercial, leveraging their expertise and leadership at Launch Commercial to foster growth and innovation in the commercial real estate industry.

At Launch Commercial, we could not be prouder to see our founders lead with integrity and vision. Their new roles not only amplify their impact on the commercial real estate industry but also reinforce the foundational principles we cherish at Launch.


Launch Commercial is dedicated to supporting commercial real estate agents with innovative solutions in marketing, transaction coordination, remote assistance, bookkeeping, among others. Our mission is to provide agents with the tools and resources they need to excel in the competitive real estate market.

Discover the exciting new roles of Cynthia Lee and Alicia Shepherd at Keller Williams Commercial and see how they are pioneering change in the real estate industry.

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