Q3 2024 Commercial Real Estate Outlook: What You Need to Know

As we navigate the complexities of the 2024 commercial real estate market, understanding the current economic landscape is more crucial than ever. With rising interest rates, inflation concerns, and a looming recession, how can commercial real estate professionals best position themselves for success? In this post, we’ll explore key insights from Q3 2024 and offer actionable strategies to help you stay ahead in a shifting market.
Economic Overview: What’s Driving the Market?
The Federal Reserve’s dual objectives—maintaining employment and controlling inflation—are shaping today’s economic environment. As we edge closer to the election year, cautious decision-making is at the forefront. The primary question is: Are we moving fast enough to combat inflation without destabilizing the economy? This delicate balance is influencing interest rates and, by extension, the entire real estate sector.
GDP and Interest Rates: The Impact on Commercial Real Estate
The current GDP growth target is 2.5% year-over-year, but we’re slightly above this figure, largely due to previous economic responses to global events like the pandemic. While this has spurred temporary growth, it has also led to inflationary pressures. The Federal Reserve is expected to adjust interest rates in September, which could provide a much-needed boost to both residential and commercial real estate markets. However, banks are likely to maintain stringent lending practices to avoid tipping the scales into instability.
Are We Already in a Recession?
Despite official definitions, many households and businesses feel as though we’re in a recession. The probability of a recession is currently the highest it’s been since the 1980s. For commercial real estate professionals, this means adopting a strategic, empathetic approach when advising clients. Recognizing the recessionary sentiment, even if it’s not formally acknowledged, can be a key factor in maintaining strong client relationships and closing deals.
Key Trends in Real Estate: Inventory, Construction, and Mortgage Rates
• Inventory Levels: Compared to 2023, there is more inventory on the market in 2024. However, much of this is overpriced or not aligned with current buyer expectations. It’s crucial to work with motivated sellers and realistic buyers to navigate this landscape effectively.
• New Construction: Urban markets are facing a significant housing shortage, with a 12-15% undersupply. This impacts not just multifamily properties but also the broader commercial market, including office and retail spaces.
• Mortgage Rates: We’re unlikely to see the low interest rates of 2016-2021 again. Rates are expected to stabilize between 4.2% and 4.8%, which could help restore confidence in the market. Commercial real estate professionals should prepare their clients for this new norm and guide them through refinancing or restructuring options.
The Q3 2024 commercial real estate market presents both challenges and opportunities. By understanding the economic drivers at play and staying informed on key trends, you can better advise your clients and position yourself as a leader in the field. As we move into Q4, consider how these insights can shape your strategies and help you achieve your business goals.
Ready to Navigate Q4?
At Launch Commercial, we’re here to help you turn market insights into actionable strategies. Contact us today to discuss how we can support your portfolio in these changing times.




